Privacy Policy

Last updated: 05 September 2026

Introduction

PetOwnerTools (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, and protect any information you provide when using PetOwnerTools.com

Information We Collect

We may collect personal information that you choose to provide, including:

Your name and email address when you request a tracker or other resource, make a purchase, or contact us
Information you voluntarily provide through forms or support enquiries
Basic website and device information collected through analytics or similar technologies, where applicable
Information needed to provide access to purchased or requested digital resource

We only collect personal information that is reasonably necessary to operate PetOwnerTools, provide requested resources and services, respond to enquiries and improve the website.

How We Use Your Information

We may use your personal information to:

Deliver a tracker, tool or other resource that you have requested
Process and provide access to purchased digital products
Respond to enquiries and support requests
Operate, maintain and improve PetOwnerTools
Understand how the website and its resources are used
Send marketing emails only where you have separately chosen to receive them

Requesting a free tracker or resource does not automatically add you to a marketing email list.

We do not sell, rent or trade your personal information.

Lawful Bases We Rely On

PetOwnerTools uses personal information only where there is an appropriate lawful basis for doing so.

Depending on the purpose, we may rely on:

Legitimate interests — for example, to deliver a free resource you have specifically requested, respond to enquiries, operate and secure the website, and provide appropriate support, where our use of your information is necessary, proportionate and consistent with your reasonable expectations.
Contract — where processing is necessary to process a purchase, provide a paid digital product or fulfil related contractual obligations.
Legal obligation — where we need to retain or use information to meet applicable legal, tax or accounting requirements.
Consent — where you have actively chosen to allow a particular use of your information, such as optional marketing communications or non-essential cookies and analytics where consent is required.

Where we rely on consent, you can withdraw it at any time.

Email Communication

If you request a free tracker or other digital resource, we may use the email address you provide to send you the resource you requested and information necessary to access it.

Requesting a resource does not by itself mean that you have agreed to receive ongoing marketing emails from PetOwnerTools.

If PetOwnerTools offers optional email updates or marketing in the future, these will require a separate opt-in where required. You can withdraw that consent or unsubscribe from marketing emails at any time.

The ICO specifically says that if someone asks you to email particular information, you can send that requested information, but this does not amount to permission for future marketing.

Cookies & Analytics

PetOwnerTools may use cookies or similar technologies that are necessary for the website and its services to function correctly.

PetOwnerTools does not currently use Google Analytics or other non-essential analytics tracking on the website.

If optional analytics or similar technologies are introduced in the future, this Privacy Policy and any appropriate cookie controls will be updated before they are used.

You can also manage cookies through your browser settings.

Third-Party Services

PetOwnerTools uses third-party service providers to help operate the website and deliver its services. These may include website and funnel platforms, email providers, analytics services, payment processors and cloud-storage or document services.

These providers may process personal information only where necessary to provide their services to PetOwnerTools and are expected to handle that information appropriately.

Some providers may process information outside the United Kingdom. Where applicable, appropriate safeguards should be used for international transfers of personal information.

How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including providing requested resources, maintaining appropriate business records, dealing with support enquiries and meeting applicable legal or accounting requirements.

Retention periods may vary depending on the type of information and the reason it is held.

When personal information is no longer required, we will take reasonable steps to delete or anonymise it.

Your Data Protection Rights

Depending on the circumstances, you may have rights relating to your personal information, including the right to:

Ask for access to personal information we hold about you
Ask us to correct inaccurate or incomplete information
Ask us to delete personal information in certain circumstances
Ask us to restrict how personal information is used in certain circumstances
Object to certain uses of your personal information
Withdraw consent at any time where we rely on consent

To make a request concerning your personal information, contact:

jon@petownertools.com

Questions or Complaints

If you have a concern about how PetOwnerTools handles your personal information, please contact us first so that we can try to resolve it.

You also have the right to raise a concern with the UK Information Commissioner’s Office (ICO).

Data Security

We take reasonable steps to protect your personal information from loss, misuse, or unauthorised access.

While no online system is completely secure, we use appropriate measures to safeguard your data.

External Links

Our website may contain links to other websites.

We are not responsible for the privacy practices or content of external sites.

Children’s Information

PetOwnerTools does not knowingly collect personal information from children under the age of 13.

Changes To This Policy

This Privacy Policy may be updated from time to time.

Any changes will be posted on this page.

Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact us:

jon@petownertools.com

PetOwnerTools

Simple tools to support everyday pet care.